Are Celeb Tweets Worth the Money for Small Businesses?

8 Nov
Khloe Kardashian attending Maxim's 10th Annual...

Image via Wikipedia

“Summers almost here! Keep a girly figure, eat yummy subs! @Quiznos coupon for a $2.99 sub? Yes, please. Those 108 characters rakes in $2300 for MTV star JWoww, according to a recent Inc.com post. Getting JWOWW to tweet about your new product or upcoming sale for $2,300 a pop may sound a bit ludacrious, but as Twitter continues to grow it may not be that bad of an idea.

In a recent TechCrunch post, CEO Dick Costolo rambled off a pretty impressive array of stats. In September 2010, Twitter was seeing about 90 million tweets a day. Earlier this year, that figure jumped to over 100 million per day and has now reached a shocking 250 million a day.

Not only do celebrities often times have huge following but a tweet can get retweeted indefinite times for a huge ripple effect.

A case in point about the power of celebrities on Twitter was demonstrated at Business Insider’s Social Media Analytics. The movie, Fast Five, received much hype on Twitter when released but quickly slipped into Twitter world obscurity after its opening. Interest didn’t’ spark again until Tyrese posted a tweet about Fast Five that got retweeted hundreds of times.

I realize the example above doesn’t directly relate to small business marketing, but it is one of many that demonstrate the power of celebrities.

As Inc.com points out, small business owners must keep in mind the whole celebrity endorsement tweet is pretty trendy right now. If you are thinking about adding Lindsay Lohan to your roster of tweeters hocking your goods avoid using the celeb tool too much as the impact could wear off quickly.

Also, Inc.com points out hiring controversial celebs may provide an extra push in short-term sales, but in the long run it could damage the reputation of the brand.

I find some of the Twitter endorsement fees way too high, but I am not dismissing celebrity endorsements as a way to advertise. People spend thousands a day on Google Adwords, PR, product endorsements, and traditional advertising campaigns. If the celebrity followers have access to your service or product, it may be worth taking a stab at it.

Check out the list below I compiled from two Inc.com posts about celebrity Tweets. The fee is quoted from their articles, but I did update the number of followers.  The Inc.com article had Khloe Kardashian with 2. 8 million followers and she is now up to 5 million. Crazy.

 


Who would you choose to Tweet about your product?

Tags: , , , , , ,

One Response to “Are Celeb Tweets Worth the Money for Small Businesses?”

    Trackbacks/Pingbacks

    1. Consumers More Likely to Use Businesses Active on Social Media | Inc.com « M Schuett blah blah blah - January 11, 2012

      [...] Are Celeb Tweets Worth the Money for Small Businesses? (outside-the-boxblog.com) [...]

    Leave a Reply

    Fill in your details below or click an icon to log in:

    Gravatar
    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Connecting to %s

    Follow

    Get every new post delivered to your Inbox.

    Join 49 other followers

    Powered by WordPress.com
    Togel Online Situs Togel Terpercaya daftar 10 nama situs togel terpercaya situs bo togel 5 bandar togel togel178 pedetogel sabatoto togel158 pragmatic178 novaslot88 Situs Togel Terpercaya Togel178 Togel279 Toto Macau Situs Togel Bandar Togel Agen Togel Bo Togel Daftar Togel Togel279 Toto Macau Toto Togel Sabatoto Sabatoto Sabatoto Togel279 Togel Online Slot88 Situs Togel Prize 123 Bo Togel Terpercaya Togel Online Daftar Akun Togel Resmi Toto Macau Toto Togel Situs Togel Terpercaya Situs Togel Via Pulsa Tanpa Potongan Daftar Togel Via Pulsa Tanpa Potongan Togel BBFS 10 Digit Situs Togel Bonus New Member Situs Togel Togel Pulsa Situs Togel Daftar Situs Togel Situs Togel Terpercaya Situs Judi Togel Slot Olympus Toto Togel Slot 4D Toto Slot 4D BO Togel Terpercaya Slot Mahjong Bet 200 Slot Nuke Gaming BO Togel Hadiah 2D 200rb BO Togel Hadiah 2D 100rb BO Togel 4D Daftar Akun Togel Resmi Togel Gopay Toto Togel 4D Bandar Togel Togel Deposit Linkaja Togel Terpercaya Situs Togel Bri Online 24 Jam Situs Bandar Togel Situs Agen Togel Situs BO Togel Situs Togel Resmi Toto Bandar Judi Togel Daftar Bandar Togel Situs Togel Diskon Daftar Togel Toto Situs Togel Prize 123 Situs Togel Resmi WLA 5 bandar Togel Togel IDN APK Togel Togel Dana Togel Ovo Link Slot Gacor Group BO Togel Situs Judi Togel Online24jam Terpercaya Togel Bebas Invest Slot Anti Rungkat Dadu Sicbo Toto Togel Togel Bet 100 Aplikasi Togel Togel Dana Bo Togel Toto Slot togel e-wallet Togel Online 10 situs togel terpercaya daftar akun togel resmi Pasaran Togel 10 situs togel terpercaya Situs Togel Terpercaya togel online Situs Bo Togel BBFS 10 Digit Kumpulan Situs Togel Link Alternatif Togel Toto situs togel terpercaya prize 123 link alternatif togel terpercaya Situs Togel Bet 100 Perak Daftar Situs Togel Via Dana slot luar negeri Bo Togel Hadiah 2D 200rb Togel Resmi Bandar Togel 4D Aplikasi Togel Situs Togel Deposit Via Ovo Bandar Togel Terbaik situs togel bri online 24 jam Situs Togel Terpercaya Kumpulan Situs Togel Terpercaya Situs Togel Terpercaya Situs Togel Bandar Togel Terbesar Situs Togel Prize 123 Situs Togel Terpercaya Daftar Agen Togel Resmi Aplikasi Togel Terpercaya Situs Togel Terbesar Agen Togel Terpercaya Rekomendasi Bo Togel Terpercaya Togel Resmi WLA Situs Togel Deposit 10rb 10 Situs Togel Terpercaya Togel Bbfs Situs Togel Bet 100 Perak Situs Togel 4D situs togel 8 situs togel terpercaya 5 bandar togel slot demo mahjong aplikasi togel link togel group situs togel situs togel terpercaya judi togel bo togel hadiah 2d 100rb toto macau aplikasi togel bo togel bolak balik bandar togel daftar akun togel resmi togel dana togel pasaran toto togel situs bandar togel BO TOGEL situs togel resmi bo togel terpercaya Slot Luar Negeri bo togel hadiah 2d 200rb Bo Togel Hadiah 2d 100rb bo togel bo togel bolak balik acak dibayar bo togel resmi Dadu Sicbo Online 10 situs togel terbesar situs toto togel 10 situs togel terpercaya daftar akun togel resmi slot demo pragmatic situs judi togel terbaik dan terpercaya no 1 demo slot pg soft pedetogel togel178 togel279 togel158 sabatoto novaslot88 pragmatic178 toto macau roulette online Casino Live slot kamboja togel dana togel bbfs 10 digit togel bebas invest togel e-wallet togel pasaran togel dan slot bandar togel toto macau toto macau resmi toto togel 4d togel dana toto macau 4d Toto Slot agen togel toto togel togel dana cara membuat akun togel di hp android cara pasang togel togel diskon terbesar togel luar negeri togel prize slot nuke gaming toto macau Situs Togel Terpercaya Link Togel Terpercaya Daftar Togel Slot Olympus Slot PG Soft Bandar Togel Hadiah 4D 10 Juta Terpercaya Toto Macau Toto Togel Bandar Togel Terpercaya Toto Macau Togel 4D Situs Togel Via Dana Rekomendasi Togel Terpercaya Daftar Bandar Togel Togel Resmi Terpercaya Situs Togel Bayaran Tertinggi Kumpulan Situs Togel Terpercaya Situs Togel Bet 100 Perak Rekomendasi Togel Terpercaya Situs Togel Bet 100 Perak Situs Togel Terlengkap Judi Togel Online Slot Luar Negeri Toto Macau Togel Via Pulsa Togel Online situs togel bo togel judi togel aplikasi togel bo togel hadiah 2d 100rb situs bandar togel Toto Togel 10 Situs Togel Terpercaya Togel Via Dana Toto Macau Togel Online Toto Togel