The New York Times recently introduced a contest, Make Your Pitch, for entrepreneurs to pitch their business idea in hopes of gaining exposure and possible capital.
The contest is open to any start-up business and is defined from anyone who has an idea to an actual operating business.
Besides looking for strong ideas with legs, the contest needs a person willing to talk on camera about the ups and downs starting a business, which will be posted on The New York Times Facebook page.
Carol Roth, the woman behind the contest, is a business strategist who has helped thousands of entrepreneurs raise funds in order to achieve their dreams.
The pitch needs to be catchy and touch on some main key points: the idea, target demographic, marketing strategy, and what makes your business special.
In case you don’t have a clue on how to pitch, check out the tips below or click on the link to watch the video.
- Content: Keep your pitch to approximately two minutes and remember to mention the problem you are trying to solve, how your business is unique, and how you plan on making money.
- Production: Make sure you taking into consideration all the aspects that it takes to produce a successful video: sound, light, and steadiness.
- Confidence: Sell your idea!
Video Tutorial on How to Pitch Your Idea