Archive | March, 2012

Small Business VMV Hypoallergenics Is Sensitive to Consumers’ Needs

13 Mar

 

“I remember the day the woman called up crying because she hadn’t been able to wash her hair in a few years,” said CC Verallo-Rowell, the North American operations manager of the hypoallergenic company, VMV Hypoallergenics. With the purchase of the brand’s shampoo, the woman finally found relief from years of a painful scalp condition.

(more…)

Is Starting a Business More Scientific or Artistic?

7 Mar

Recently, Entrepreneur.com published an article debating how much of a start-up should be science versus art.

In one corner of the ring, is Steve Blanks, a believer that starting a business is more of an art form. Entrepreneurs often go with their gut feeling, as a way to march on with their idea.

Sound a bit ridiculous? A bit too risky? Blanks believes that these gut instincts are the way of the future. He points out these instincts actually come from a lot of pattern recognition, a skill entrepreneurs develop from past experiences and information gathering.

Blank states once entrepreneurs go with their gut instinct, a survival mode kicks in where it is do or die.

In the other corner, stands Kay-Yut Chen, a scientist who thinks just going with your gut instincts can lead to disaster. (more…)

Got an Idea? Pitch it to The New York Times

5 Mar

The New York Times recently introduced a contest, Make Your Pitch, for entrepreneurs to pitch their business idea in hopes of gaining exposure and possible capital.

The contest is open to any start-up business and is defined from anyone who has an idea to an actual operating business.

Besides looking for strong ideas with legs, the contest needs a person willing to talk on camera about the ups and downs starting a business, which will be posted on The New York Times Facebook page. (more…)

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